Puerto Rican artist Bad Bunny headlined the 2026 Super Bowl halftime show, bringing Boricua culture to the event held on Sunday, February 8, in Santa Clara, USA, as the Trump administration targets Latinos in racially biased Immigration and Customs Enforcement (ICE) raids.

As the concert began at Levi’s Stadium, the White House endorsed Turning Point’s alternative “All-American Halftime Show” on X and posted “Make America Great Again”.

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The far-right organization co-founded by activist Charlie Kirk organized the initiative in response to Bad Bunny’s selection to perform at the Super Bowl, claiming theirs would be “a show with no agenda other than to celebrate faith, family and freedom.”

According to data analytics firm YouGov, 35% of the U.S. is more interested in watching Bad Bunny’s show, while 28% are more interested in the Kid Rock show. Most Democrats prefer the official show (63% vs. 7%), while Republicans are more likely to prefer the Turning Point USA one (55% vs. 13%).

Trump expressed his outrage on Truth Social, saying “The Super Bowl halftime show is absolutely terrible, one of the worst ever!” His remarks included rejection of the fact that the artist sang in Spanish. “Nobody understands a word this guy is saying”, he claimed.

Meanwhile, outside the stadium, activists distributed towels with the slogan “ICE Out.” Press images show the towels that the group Contra-ICE distributed to fans before the match began.

After his record “Debí Tirar Más Fotos” won Album of the Year at the 2026 GRAMMYs, Bad Bunny dedicated the prize to “all the people that had to leave their homeland”. Furthermore, in his acceptance speech for the “Best Urban Music” award, he recalled that “We are not savages, we are not animals, we are not aliens. We are humans; and we are Americans”.

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